**Description**
Oqul is seeking a Growth Lead to develop and execute customer acquisition strategies for Oqul portfolio companies, with an initial focus on growing PostGrowth.
This role combines digital marketing, experimentation, analytics, content, SEO, social media, and conversion optimization. The Growth Lead will be responsible for identifying scalable channels capable of turning awareness into measurable customer growth.
**Responsibilities**
- Develop and execute customer acquisition strategies.
- Plan product launches and growth campaigns.
- Manage organic social-media growth and content strategy.
- Develop and improve SEO strategy.
- Track acquisition, activation, conversion, retention, and other growth metrics.
- Test landing pages, messaging, offers, and acquisition channels.
- Identify partnership and distribution opportunities.
- Develop content supporting brand awareness and customer acquisition.
- Analyze marketing performance and recommend resource allocation.
- Work with product teams to improve onboarding and conversion.
- Establish reporting for growth KPIs.
- Research competitors, markets, and emerging customer opportunities.
**Required Experience**
- 3+ years of professional growth marketing, digital marketing, demand generation, performance marketing, or related experience.
- Experience managing measurable customer-acquisition campaigns.
- Experience with SEO and organic growth.
- Experience using analytics to evaluate marketing performance.
- Strong copywriting and communication skills.
- Understanding of conversion funnels and customer acquisition metrics.
- Experience managing social-media or content-driven growth initiatives.
**Preferred Experience**
- 4+ years of growth or digital marketing experience.
- Previous experience growing a SaaS or subscription product.
- Experience with startup or early-stage companies.
- Experience with product-led growth.
- Familiarity with CAC, LTV, churn, conversion, activation, and retention metrics.
- Experience with A/B testing and conversion-rate optimization.
- Experience marketing social-media, automation, AI, or technology products.
- Experience developing partnerships or affiliate programs.
Compensation: Compensation will be based on experience and engagement structure. Performance-based incentives may be considered for roles directly responsible for measurable customer or revenue growth.
